Davina McCall is a super-powerhouse of achievements; TV personality, wonder-mum and wife, sports-fanatic, and now fashion designer with high-street supremo
Next...showing an impressive collection of workout sportswear, post-workout clothing you can be proud of, as well as must-have accessories and protective and supportive ballet pumps and footwear.
Launching in January 2012, Davina For Next provides the ultimate wardrobe for aerobics to running, power-lifting to pilates – all in great modern shapes, fabulous colours and outstanding fabrics, there’s something for every activity. The collection was shown off yesterday, with a fun catwalk turned dance-show, where even Davina giggled as she posed on the runway!
The ultimate woman's best friend, Davina says: “My approach was to concentrate on what I would wear, thinking very carefully about the details that matter to me, like a place for an MP3 player, or reflective strips on the bottoms – essential when you’re jogging in the early morning or at dusk. And I’ve ensured the workout tops are extremely solid and secure so your boobs won’t be bobbing around while you’re working out!"
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| Pink cropped top, £25 and pink capri pants, £28 Davina for Next |
There is also science on display here - harnessing Next’s F.I.T. technology, Davina developed stylish everyday shoes that offer comfort, performance and muscle activation previously found in cumbersome sports footwear. Cute ballerinas in bright patent or animal print with a reduction in stress on load bearing joints with the promise of decreased heel impact. And Davina’s ultra-feminine trainers will exert 25% less pressure on the ball of the foot (from just £28).
As well as stylish scientific sportswear, she designed post-workout pieces to wear on the school-run, weekends etc. Leightweight fabrics, fun prints, and wearable bold colours galore...
Along with the perfect work-out wardrobe, you have no excuse, and you can use it with her latest fitness DVD
Davina Ultimate Target (£12.99, Amazon).
nice
ReplyDeleteVery useful information on fitness wear. Couple of weeks ago, I purchased alo yoga pants which I came to know through internet. Heard that they are quite comfortable for workouts and bought them at good price. Loved their superb quality.
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